Questions Often Asked In Any Investigation

Find The Answers To Questions Such As "What Is Scope Creep?" Here.

Q: What do I need to get started?

A: Just ASK FOR A QUOTE and we can begin the process of determining the needs of your company and it's new website.

If you don't have a domain ( or host (a company that provides you a space where your website will reside on their servers) we suggest that you wait until after our first discussion. Choosing a domain name is incredibly important, especially if your actual business' name isn't available. Also, it is very, very important to choose the right host.

Don't worry If you already have a domain and or host. The reason why we suggest you wait is to ensure that not only do you have a name which can be easily remembered, but a hosting service which runs smoothly and gives you the support you need.

Q: What about these drag and drop, do it yourself website builders I see advertised on TV?

A: Getting a webpage specifically made for you says professionalism, it is unique to you and your brand; online drag and drop makes you the designer.

Now, you must ask yourself, would you trust a web developer, who has no experience in what you do, to do your job?

Also, I code from scratch, I won't use purchased templates and charge you as if I had coded it from the ground up as some "designers" will. So, instead of buying a template which, depending on the Content Management System, can break your website with the next update, I will actually put in the work to build you something which others can't buy.

Q: What can I do to help get my website be deployed in a timely manner?

A: There are quite a few things you can do to help, first have a clear idea of what you want, avoid scope creep at all costs (the number one reason designers will withdraw from a project), avoid the temptation to micromanage the project and try to avoid thinking you know more about design than a design professional.

By trusting the web professional's expertise, you can avoid 99% of the headaches and missed deadlines which, unfortunately, many clients cause.

If you'd like an understanding of what it is to be a web professional, take a look at this; you may find it hilarious (most of us do not :P ).

Q: I need photographs but I am nowhere near OptoSplash's offices, what do I do?

A: Not to worry, we can research photographers in your area and give you suggestions as to who to use.

By no means does this obligate you to use their services

Q: I already have photographs, can I get a discount on design?

A: Nope, OptoSplash only includes photography in the pricing of developing a website when a client requests it.

Q: How much will all this cost?

A: It depends on what it is you exactly want, there are features of a website which take more time to develop than others, and some are quite complex.

You have to ask yourself, would you be willing to work for two dollars an hour? Because, that's often the price site developers get after hundreds of hours of work, hence sites are often paid in a lump sum and not per hour.

Q: Ok, it's an investment, but do I really need a website?

A: The world of marketing is fluid, constantly changing, and a website, properly integrated with social media and mobile ready, is an important tool which no one would forfiet to use in today's world.

Do successful businesses have a website? Are easily viewed and navigated by potential clients/customers on smartphones? Do they market themselves with social media?

Q: I've heard a lot about SEO? What is that?

A: SEO stands for Search Engine Optimization and it is essentially a technique to help websites place better in major search engines such as Yahoo!™ and Google™

There are several factors to take into account when speaking about SEO; does Google™ see each page title, header, content, and links in a way that gives it a better idea of EXACTLY what your site is about? Is your website built around code which is structured properly for search engines? There is a wide assortment of issues which needs to be addressed in order to make your website more effective with regards to search ranking.

Now, the reality is, though there are many, many companies that are dedicated to SEO, there also seems to be just as many, if not more, companies which exploit website owners. Even in Google's own guidelines it states to be very wary of some of these companies. If you would like to read more about SEO go to Google's page on the subject.

What we can do for you is to give you a site which will be indexed and read correctly by search engines and suggest some things that YOU, as a site owner, can do to insure a better placement among search engines. One of the important things to remember is not to expect a number one ranking for a search term like "cheese" if you own a bakery. But, it is realistic to assume that if you own a bakery whose specialty is Blueberry Lemon Cheesecake and it is located in Bakersfield California, that you could very well land within the top hundred for a search like this: "Blueberry Lemon Cheesecake Bakersfield"; search placement takes time, effort and patience.

Like everything business related, 99% of it is networking, and more networking, and when you are finished, some more networking.

It also requires content, as the saying goes in this industry: "content is king". What do we mean by that? Well, in order to insure that your site can be returned for searches relating to your industry, you will need to write. This is why static websites are disappearing at an incredible rate and sites need a content management system to backup the front end design. The more content you create, the more likely search engines will be able to gather important keywords and keyword phrases.

Anyone who promises they can get you a number one search return is a snake oil salesman, it's all about content, content, content.

Q: What is a CMS?

A: CMS stands for Content Management System, it is essentially code that works behind what you see on the web. What you see when you visit your web page is the front-end, it's the exterior of the house if you will. There is, with a CMS, a back end where you can login to organize, modify and create documents.

Q: Do you maintain my site once you are finished?

A:For a yearly fee, we can maintain your website, but this does not include design changes.  If there is a design change there will be a charge. For example, if you have already made the final payment and then you decide to make a change, then you would have to pay an hourly rate.

Do keep in mind though that unlike a static site, your site will be built around a content management system so whenever you want to add/delete a page or modify text and create entries you will be able to do this yourself.

Q: Do you provide training for my website's CMS?

A: Yep.

Q: Can I have a shopping cart on my website?

A: Of course, but keep in mind, there will be additional charges for adding a shopping cart to your website.

Q: I own a hotel, can I have a reservation system added?

A: Absolutely, but again, a feature like this is complex and will generate additional costs

Q: Can I have my site in more than one language?

A: Yes, having a website in more than one language reaches more potential customers and clients, but it often does entail twice the work on our part.

Q: How long will it take for my site to be deployed?

A: It depends on how quickly you get the needed materials to us, whether or not there are constant requests for design changes and added features on your part, but in general, it takes four to six weeks.

Q: I need a domain name and host, can you help me?

A: Most certainly! Matter of fact, it's important you DO NOT sign up for a host prior to discussing what it is your site is to become. Not all hosts are the same and provide the best services or technology for the Content Managment Systems we use.

Q: What is the payment process?

A: A 30%, non-refundable fee is to be paid prior to the design process, once the project is completed, you will pay the remaining 70% of the agreed upon fee

Q: What kind of web sites will OptoSplash design?

A: I specialize in designing websites for the individual professional, business owner, artist, etc.  

Q: What is "scope creep"?

A: Scope creep is one of the most feared aspects of web design, that's what it is!

Essentially, it's when a client keeps on adding on more work and requesting more changes that go far beyond the agreed upon scope of the project.

People who tend to do this are those who don't realize how much work it takes to actually develop and deploy a website, individuals who have a tendency to see other websites and say to themselves "Ooooh, I want that!"  It's something which can cause the relationship between developer and client to breakdown quickly, it is imperative to avoid this type of behavior at all costs.

Again, to really grasp what it is that usually makes a project go south, I can only refer you to this humorous article